One of the biggest issues new parents face is managing their busy routine while caring for their infant. Their lives have changed significantly, and as both parents try to bring some equilibrium to their lives, every second of free time counts.
Apps and gadgets that let them do more and save time are more than welcome. In season 12, entrepreneur Alina Kravchenko came to Shark Tank pitching her idea of a baby product that lets busy parents apply diaper cream with just one hand — SwipenSnap: Diaper Cream Applicator.
Her white dress and wings got us all excited and intrigued, even the Sharks, as she made her pitch for $120,000 against 10% equity. Everyone loved her idea; so, after some negotiations, Alina managed to score her $120,000 against a 50% share in the company.
Both Kevin “Mr. Wonderful” O’Leary and Lori Greiner can help take SwipenSnap to the next level by promoting it the right way and making adjustments in the applicator. Now, after her appearance on Shark Tank and some new partners, SwipenSnap recently released a newer variant.
Our SwipenSnap: Diaper Cream Applicator Review
The idea for SwipenSnap: Diaper Cream Applicator came to the founder and CEO Alina Kravchenko in 2009, but it had only been materialized recently. Alina had a baby at age 23 (2009). The world was still suffering from the aftershocks of the 2007-8 economic crisis at the time, and steady employment was hard to find.
She had to work three odd jobs at that point to keep her head over the water while she was pregnant. Not only did this end up being physically taxing but mentally and emotionally as well. However, necessity is the mother of invention, and that is where Alina’s entrepreneurial spark shone brightly.
Alina’s dream of becoming an inventor helped her create the SwipenSnap: Diaper Cream Applicator prototype. After a few tweaks and upgrades, this prototype became the applicator she brought to Shark Tank.
When first looking at the applicator, it doesn’t seem like much. The applicator consists of three parts: a suction base that holds on to any surface you want to attach it to, a head cap that sits snugly into the base, and of course, the cream you want to apply.
The SwipenSnap: Diaper Cream Applicator review process started awkwardly as well. We didn’t know what to test. However, upon using it and becoming familiar with its feel, seeing how it smoothly glides over a baby’s bum softly because of its curved edge, we immediately fell in love with it.
Alina succeeded at making not only something comfortable for the child, i.e., doesn’t lead to rashes but also something that makes parents’ lives easier as it doesn’t require a second hand, as marketed.
This product gives mothers a lot of freedom, especially when changing diapers in public washrooms or when out with the family. If done right, parents won’t have to find a changing station, either. Just find a discreet spot, hold your baby, and do your thing!
The applicator is BPA-free, and the product is smooth and soft, ensuring it doesn’t cause rashes, even when rubbed dry (this is not recommended). The slit swipes on top of the applicator can be cleaned easily, hence ensuring maximum hygiene for you and your baby.
SwipenSnap has managed to get glowing recommendations from real mothers and fathers over time, and there is nothing but praise for the product. There is one issue, though; the base in which you will holster the applicator has a clicking mechanism in place.
If not pulled off right, you may have to use a lot of force to uncap the applicator (older versions), which, in turn, may lead to the cream leaking a bit. If you are someone with big hands, you may find yourself cleaning the base quite often; this is particularly true for fathers.
SwipenSnap didn’t reveal sales figures recently; however, based on their website and the number of reviews, the company seems to be doing pretty well. You can buy the applicator from Amazon, some other online stores, and their website as well.
The applicator managed to earn the Amazon’s Choice label just a week after it started selling on the platform, which shows just how much customers love it. Before SwipenSnap came to Shark Tank, the product only had $15,000 worth of sales.
The Sharks understood that the product has potential and only requires a good marketing team. After Shark Tank, SwipenSnap made its ‘debut’ on many other platforms as well, increasing its footprint considerably.
SwipenSnap’s new version improves its threads because a major problem the old ones had was that the threads would simply snap off the applicator. You would also have needed an adaptor for larger threads; however, now, you can screw on the tube easily regardless of its thread size.
- Very convenient for parents
- Works with any diaper cream
- The older version had some flaws
Who is SwipenSnap For?
SwipenSnap: Diaper Cream Applicator solves a specific problem for parents, helping them apply diaper cream easily without getting their hands dirty or finding a changing station specifically for this. Alina Kravchenko tried her best to include as many parents as possible by allowing any diaper cream, regardless of the bottle size, thread size, brand, or type.
She is currently working with the Sharks (Kevin and Lori) to reduce the price of SwipenSnap while maintaining quality. The recent update seems like a step in the right direction, one that is sure to increase its market size.
Are There Any Alternatives?
The only alternative that parents have to Swipensnap is using both their hands, but before that, they will need to find a changing station when out in public. The same goes for the situation at home where parents have to drop everything to apply the diaper cream.
Our Final Thoughts
SwipenSnap: Diaper Cream Applicator has been featured in many lists since its appearance on Shark Tank; our favorite inclusions are the ones in Top 5 Products That Every Mother Needs and Top Products That Make Parenting Much Easier. SwipenSnap also made its way into the Best New Baby Gear of 2020 list.
It is something that we suggest you try out!