Nothing beats having a warm home-cooked meal. Whether you’re big on trying new recipes or recreating beloved family recipes for yourself or friends and family to enjoy, you might face a common problem – leftovers. Rarely do we make the perfect amount of food for a meal, and no one wants to deal with the hassle of leftovers after spending hours making a big meal. If you have been struggling with figuring out the best way to store your leftovers for future use, Souper Cubes might be the answer to your problems.
Souper Cubes is an innovative product: you might have seen it make an appearance on Shark Tank. Our review of Souper Cubes will help you understand the product better so you can decide for yourself if it’s a worthy item for your pantry. But first, if you want to hear what the sharks had to say about it, keep reading.
Souper Cubes is the brainchild of husband and wife duo Jake and Michelle Sendowski, and their pitch featured a live kitchen demonstration of the product for the investors. Based in California, they started the company because of their love of home-cooked meals, with one of their favorites being soup. The couple loved to make soup but always made a little too much and struggled to deal with leftovers which led to them coming up with their own unique solution – Souper Cubes.
Souper Cubes was presented as the ultimate solution for freezing leftovers. The product came into existence after their search for perfect freezer storage equipment failed. Plastic bags were too messy. Glass jars broke easily. And ice-cube trays were too small. The team ended up making an easy-to-use storage tray in different sizes that they believed everyone should have in their kitchen.
The product was targeted for home chefs to reduce food waste, step up meal prep games and store food efficiently in the freezer. Sales were made mainly from Amazon, their website, and retailers, including Sur La Table and Williams Sonoma. They came to Shark Tank looking for a $400,000 investment for a 5% stake in equity to expand their business and benefit from the sharks’ mentorship.
The product not only impressed Mark Cuban, who professed his love for the product and its name, but the product margins and sales also wowed the other sharks. The duo received offers from all four sharks, including Kendra Scott, who had grown her business through a similar retail model used by the company and saw a lot of potential in the product for baby food storage. Ultimately, Lori Greiner outbid everyone with her golden ticket, providing the entrepreneurs with the exact terms they came looking for.
Our Review of Souper Cubes
The sharks saw extreme potential in Souper Cubes, and we’re going to take a deeper look into the product. These entrepreneurs took a simple product and made it more efficient by using food-grade silicone molds that hold up in the freezer and pop out perfect portions every time.
We can definitely see the appeal of having a quick, properly portioned leftover meal without reheating entire food containers to satisfy your slight craving? The founders of Souper Cubes personally know the struggles of home cooks who want to make their food last, and they created a solution worthy of its name.
The product is essentially a larger version of an ice cube tray – but way better. It is currently being offered in four sizes – 2 tablespoons, 0.5 cups, 1 cup, and 2 cups. The simple yet elegant product is also easy to use; fill your food till the fill line, place the snug lid, stack, and store. To eat, take the lid off, pop out the perfect portion, heat it, and you’re ready to go.
Jake and Michelle have created a product that can have so many potential uses apart from storing stocks and soups. You can use it to portion and freeze ingredients for later use, create large ice cubes for a batch of cocktails or even store small portions of baby food. We are sure these trays will come in handy in your kitchen, and they might just be the golden ticket to solving a number of storage problems.
- Freezer and Oven-safe
- Lids prevent unwanted freezer odors from seeping into the portions.
- The Wire-frame rim allows the tray to be sturdy and prevents any spillage.
- Easy to clean and dishwasher safe
- Cubes are easy to remove because of the flexible silicone tray
- Easy to stack in the freezer
- Limited sizes
- Limited storage space per tray.
Who is Souper Cubes For?
Souper Cubes is for everyone. Whether you want to store home-cooked food or are left with extra takeout food, this product will do the job. The portion sizes are one of the best features of the product. If you’re a parent who wants to portion your homemade baby food or a health-conscious person who wants to maintain their serving sizes, Souper Cubes is the solution for you. Overall the product reduces food waste which is a problem in every household, and the storage applications of this product are only limited by your imagination.
Are There Any Alternatives?
There are quite a few food storage solutions in the market; Tupperware makes plastic containers for food storage and preparation. You can use these containers in freezers, and they even come with stackable options, but they lack the flexibility and easy access that Souper Cubes provide with their easy-to-pop cubes. This saves you the hassle of waiting for your food to defrost before it can be removed from the Tupperware containers and heated, which can even be messy.
Our Final Thoughts
While Souper Cubes might cost more than an ice cube tray or a Tupperware container in your house, it is definitely a superior product. It can be an excellent value addition to any kitchen by helping you with meal prep and proper food storage. It is a worthy investment that will serve you well daily.