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Brumachen from Shark Tank Reviewed

Coffee is one of the world’s most popular beverages, so much so that it has become a worldwide cultural phenomenon and part of a routine for many people. All it takes is a cup of joe in the morning to give you the boost of energy you need to jump-start your day. Even though the drink is centuries old, the methods of brewing coffee have evolved due to innovations in format and technology. If you’re looking for a new experience that saves time and produces excellent coffee, the Brumachen Brewer might be the product for you.

 

Ghana-born Kweku Larbi is the brain behind the Brumachen. He came to America to pursue a degree in civil engineering from Cleveland State University while doing odd jobs to support himself. Working on construction sites made Kweku aware of an important workplace inefficiency; he and his coworkers had to work in cold temperatures in Indiana and often craved a hot cup of coffee to keep them going. Unfortunately, there was no coffee in the immediate vicinity, and it was a 10-minute drive to the closest coffee joint. This wasted a lot of time, and it got Kweku thinking about the need to develop a middle ground solution between brewing coffee at home and the office without a machine which led to the birth of Brumachen.

 

Brumachen also made an appearance on Shark Tank, where it was pitched as the world’s first single-serve, portable brewer that is an innovative way to make and carry fresh coffee at the same time. The product also comes with flexible power adapter options, enabling you to brew your coffee at home, in your car, or places without a power supply with an external battery pack.

 

While Kweku focused on the product’s functionality, the extra flair in the pitch came from the slightly over-the-top performance of Kweku’s partner and Brumachen marketing lead, Ross Smith. Ross is a social media influencer with around 45 million followers who believes the product is the ultimate travel-friendly coffee brewer.

 

The Brumachen was not the only innovation Kweku worked on – he also wanted to reduce his product’s ecological footprint by addressing the coffee pod issue. Coffee pods are usually single-use plastic capsules with pre-ground coffee beans, and according to Kweku and Ross, the average American uses 1000 coffee pods every year. Unfortunately, the plastic containers end up in landfills, where they take 450 years to biodegrade. The team’s solution to this was to create single-serve coffee pods made from sugar cane and tree fibers which take only 180 days to biodegrade.

 

The appeal of the duo product and pod, together with Ross’s branding and social media marketing, allowed Brumachen to run a successful Kickstarter campaign. The campaign had 400 backers and raised $42,000 in funding, proving a market for their product.

 

The sharks were offered a piece of this revolutionary product for one million dollars at 10% equity. The ten-million-dollar valuation was ridiculed by all the investors who claimed there was no basis for such a high valuation as the prototype was in its early stages, and they all refrained from making an offer. Kweku still believed the sharks lost out on the deal of a lifetime, which is why we are here to see if the product was overlooked because of its valuation.

 

Our Review of Brumachen

The Brumachen does tick many boxes; it is offering an innovative, portable and eco-friendly solution in the billion-dollar coffee industry. The product allows you to avoid long lines and drive-throughs and provides an alternative, cost-effective solution to get your coffee fix instantly.

 

The lightweight product is shaped like a thermal flask and allows you to brew your coffee in less than six minutes. Apart from being a convenient solution to your coffee needs on the go, the product is also easy to use. Simply plug the Brumachen into a power source, twist the top off to insert a single pod of your favorite coffee, add water and close the lid tightly. You can start the brewing process by pressing the blue power button to produce a 190-degree cup of piping hot and delicious coffee, although the 8 fl. oz size might be too small for some coffee enthusiasts.

 

The leaf pods are also a great innovation, but unfortunately, they are only available for limited coffees. The main issue of the product is the design which even the sharks had concerns about, the technology might be sound, but a lack of visual appeal will affect consumer interest.

 

Pros

  • Portable
  • Easy to use and clean
  • Single-serve portion
  • Adapted to produce coffee from any brand of pods

 

Cons

  • Not patented
  • Poor design and slightly bulky
  • One size only

 

Who is Brumachen for?

Brumachen is the ideal product for casual and enthusiastic coffee drinkers who want to save time on coffee runs without compromising product quality. It’s specifically designed for environmentally conscious individuals who want to reduce their plastic waste. Additionally, tea drinkers can also find value in the product by substituting coffee pods with tea to get their perfect brew.

 

Are There Any Alternatives?

There has been innovation in the coffee industry to improve convenience and speed. The Cafflano Klassic is an example that comes with an all-in-one brewing kit that makes a single serving of coffee with fresh beans; however, it cannot heat the water. Another option is High Brew Coffee, which comes in a self-heating can that provides coffee at the optimum temperature, but it offers only limited coffees. This makes Brumachen a unique product.

 

Our Final Thoughts

Brumachen provides an innovative solution with its self-brewing cup of coffee. The brewer can become a part of your daily routine, but it is important to consider that it is still a first-stage prototype that still needs to work on its design. Additionally, they can only ship nationally currently as their business model did not account for international shipping costs, preventing customers from receiving their product on time. We’d recommend waiting until the team smooths out its operational issues and upgrades the design before making the purchase.